about us
Building more accessible, equitable and human-centred digital experiences.
In The Margins is a research-led digital practice working with organisations committed to social change, accessibility and community impact.
We collaborate with charities, cultural organisations, social enterprises and community initiatives to create digital experiences, systems and visual identities that support participation, understanding and long-term organisational resilience.
Our work brings together design, research, accessibility and systems thinking — helping organisations navigate complexity while creating more inclusive and meaningful digital environments.
Alina
Co-Founder and Creative Director
Alina is a designer, educator and researcher working at the intersection of digital design, accessibility and social impact.
With a background in Global Learning and International Development, her work explores how thoughtful digital experiences can support participation, learning and more equitable access to information and opportunities.
Before co-founding In The Margins, she worked across education, training and community development initiatives, facilitating programmes for senior leaders, international NGOs and Fortune 500 organisations. Her work has included writing and editorial contributions for the British Council, speaking at national symposiums and supporting government-funded learning initiatives.
She founded In The Margins through a growing belief that digital systems and online spaces shape how people access information, participate in communities and experience organisations, and that these environments should be designed with greater care, accessibility and humanity.
Outside of work, she’s slightly obsessed with Harry Potter, anime and animals, especially her pug.
Prateem
Co-Founder and Chief Technical Officer
Prateem is a technologist and systems thinker working across digital infrastructure, web development and emerging technologies for social impact organisations.
With a background in software development and digital systems, he is particularly interested in how thoughtful technology can simplify complexity, improve accessibility and support more sustainable ways of working for organisations and communities.
Through In The Margins, he develops accessible websites, operational systems and digital tools that balance technical performance with usability, flexibility and long-term organisational needs.
He is especially excited by the potential of AI, automation and ethical technology to support learning, collaboration and more inclusive digital futures.
Outside of work, he enjoys running marathons, discovering great food and exploring new technologies.
Liam
Chief Creative Officer
Liam brings over 20 years of experience across music, design, media, and education. A multidisciplinary creative practitioner, he specialises in transforming complex ideas into engaging visual, digital, and educational experiences.
Beginning his career in the music industry as a producer, recording engineer, DJ, and performer, Liam has released commercially distributed music, received BBC Radio airplay, and performed at venues and festivals across the UK. Alongside his work in music, he spent more than a decade teaching Music Production within specialist educational settings, supporting young people facing barriers to education and employment.
Today, Liam’s work focuses on illustration, graphic design, branding, visual storytelling, and creative communications. His ability to blend creativity with education enables him to develop resources, identities, and experiences that are both accessible and impactful.
our approach
How we work
Our approach is grounded in collaboration and care. These principles guide how we design, build and work with organisations and communities.
01
Accessibility from the beginning
We believe accessibility should be embedded throughout the design process, from structure and language to usability and performance.
02
Research-led decision making
Our work is grounded in insight, participation and lived experience, helping organisations navigate complexity with greater clarity.
03
Thoughtful technology
We explore how digital tools and emerging technologies can support more inclusive, sustainable and human-centred ways of working.
04
Collaboration and participation
We work closely with organisations and communities throughout the design process, creating space for dialogue, shared knowledge and meaningful participation.